Ulla Schlutter Design & Branding POSTER TRYOGA - EMPLOYEE YOGA CLASSES by Kw43 Branddesign

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POSTER TRYOGA - EMPLOYEE YOGA CLASSES

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Industry Sports and Health Clubs, Gyms, Yogurt
Media Design & Branding
Market Germany
Agency Kw43 Branddesign
Creative Director Jürgen Adolph
Art Director Eleny Teffera
Copywriter Max Messinger
Released January 2012

Credits & Description

Category: Posters
Advertiser: ULLA SCHLÜTTER
Product/Service: TRYOGA EMPLOYEE YOGA CLASSES
Agency: KW43 BRANDDESIGN
Managing Director Creation: Rüdiger Goetz (KW43 BRANDDESIGN)
Creative Director: Jürgen Adolph (KW43 BRANDDESIGN)
Art Director: Eleny Teffera (KW43 BRANDDESIGN)
Copywriter: Max Messinger (KW43 BRANDDESIGN)
Media placement: Poster - In Offices, Where Courses Take Place - 13.01.2012

Describe the brief from the client
Create a poster for a yoga company that draws attention to the yoga classes for employees.

Describe the challenges and key objectives
Most employees would not seriously consider taking up yoga. The challenge was to convince them to take part in yoga classes.

Describe how you arrived at the final design
We designed posters hung upside down announcing the yoga classes. Reading it automatically made people do yoga.

Give some indication of how successful the outcome was in the market
A 21% higher application rate than to common company sports programmes. 100% more flexible employees.