Ulla Schlutter Design & Branding PROMOTION TRYOGA - EMPLOYEE YOGA CLASSES by Kw43 Branddesign

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Industry Sports and Health Clubs, Gyms, Yogurt
Media Design & Branding
Market Germany
Agency Kw43 Branddesign
Creative Director Jürgen Adolph, Annette Pfeffer, Tim Liedke
Art Director Vanessa Fischer, Eleny Teffera, Marc Schäde
Copywriter Max Messinger
Released January 2012

Credits & Description

Category: Promotional Item Design
Managing Director Creation: Rüdiger Goetz (KW43 BRANDDESIGN)
Creative Director: Jürgen Adolph (KW43 BRANDDESIGN)
Art Director: Eleny Teffera (KW43 BRANDDESIGN)
Art Director: Vanessa Fischer (KW43 BRANDDESIGN)
Art Director: Marc Schäde (KW43 BRANDDESIGN)
Copywriter: Max Messinger (KW43 BRANDDESIGN)
Junior Copywriter: Anita Sperling (KW43 BRANDDESIGN)
Account Director: Alexandra Sobota (KW43 BRANDDESIGN)
Creative Director: Annette Pfeffer (Grey Worldwide)
Creative Director: Tim Liedke (Grey Worldwide)
Concept Development: John Phillips (Grey Worldwide)
Media placement: Bookmarklet - Computer - 28.03.2012
Media placement: Screensaver - Computer - 28.03.2012
Media placement: Poster - In Offices, Where Courses Take Place - 13.01.2012
Media placement: Leaflet - In Offices, Where Courses Take Place - 13.01.2012
Media placement: Doormat - In Offices, Where Courses Take Place - 15.02.2012
Media placement: Flyer - In Offices, Where Courses Take Place - 13.01.2012
Media placement: Unlocking Application - Gift For Participants - 28.03.2012
Media placement: Give-Away - In Offices, Where Course Take Place - 15.02.2012

Describe the brief from the client
Create promotional material for a yoga company that offers yoga classes for employees.

Describe the challenges and key objectives
Most employees would not seriously consider taking up yoga. The challenge was to convince them to take part in yoga classes.

Describe how you arrived at the final design
Anyone who tries yoga once will likely stay with it. So we created promotional material that gets people to do yoga. We stretched the logo, and even people, while they were looking at posters or flyers. A bookmarklet turned browsers by 90°, and animated users to do neck exercises. To rediscover patience a screensaver broke the desktop working routine automatically every 2 hours. To unlock smart phones or to read give-aways people had to train the true secret of yoga: correct breathing.

Give some indication of how successful the outcome was in the market
A 21% higher application rate than common company sports programmes. 100% more flexible employees.