Ulla Schlutter Design & Branding WEBSITE FOR TRYOGA - EMPLOYEE YOGA CLASSES by Kw43 Branddesign

Adsarchive » Design & Branding » Ulla Schlutter » WEBSITE FOR TRYOGA - EMPLOYEE YOGA CLASSES

WEBSITE FOR TRYOGA - EMPLOYEE YOGA CLASSES

Pin to Collection
Add a note
Industry Sports and Health Clubs, Gyms, Yogurt
Media Design & Branding
Market Germany
Agency Kw43 Branddesign
Creative Director Jürgen Adolph, Annette Pfeffer, Tim Liedke
Art Director Vanessa Fischer, Eleny Teffera, Marc Schäde
Released January 2012

Credits & Description

Category: Online Digital Design
Advertiser: ULLA SCHLÜTTER
Product/Service: TRYOGA EMPLOYEE YOGA CLASSES
Agency: KW43 BRANDDESIGN
Managing Director Creation: Rüdiger Goetz (KW43 BRANDDESIGN)
Creative Director: Jürgen Adolph (KW43 BRANDDESIGN)
Art Director: Eleny Teffera (KW43 BRANDDESIGN)
Art Director: Vanessa Fischer (KW43 BRANDDESIGN)
Art Director: Marc Schäde (KW43 BRANDDESIGN)
Text: Max Messinger (KW43 BRANDDESIGN)
Account Director: Alexandra Sobota (KW43 BRANDDESIGN)
Creative Director: Annette Pfeffer (Grey Worldwide)
Creative Director: Tim Liedke (Grey Worldwide)
Concept Development: John Phillips (Grey Worldwide)
Media placement: Website - - - 28.03.2012

Describe the brief from the client
Create a brand for a yoga company that offers yoga classes for employees. Including the name and promotional material.

Describe the challenges and key objectives
Most employees would not seriously consider taking up yoga. The challenge was to convince them to take part in yoga classes.

Describe how you arrived at the final design
We created a corporate design that gets people to do yoga. The name a simple call to action: tryoga. Then we stretched the logo, and even people.
To implement something as calm and peaceful as yoga into the stressful place via the internet was a challenge.
A typical website is everything that yoga is not: superficial, multi optional and opulent.
So we did consequently the opposite, created a website that only features one thing: scrolling.
Forcing the user to accept unproductivity, and a state of relaxation.

A bookmarklet turn your browser 90° and makes the users to do neck exercises.

Give some indication of how successful the outcome was in the market
A 21% higher application rate than common company sports programmes. 100% more flexible employees.