HOPE by Umbrella Design India for UMBRELLA DESIGN

HOPE

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market India
Agency Umbrella Design India
Executive Creative Director Deven Sansare
Art Director Uttam Sutar
Released March 2011

Credits & Description

Category: Posters
Advertiser: UMBRELLA DESIGN
Product/Service: DESIGN AGENCY
Agency: UMBRELLA DESIGN
Date of First Appearance: Mar 15 2011
Entrant Company: UMBRELLA DESIGN, Mumbai, INDIA
Chairman and Executive Creative Director: Bhupal Ramnathkar (Umbrella Design)
Executive Creative Director: Deven Sansare (Umbrella Design)
Art Director: Uttam Sutar (Umbrella Design)
Media placement: Poster - Direct Mailer - 15 March 2011

Describe the brief from the client
Japan was hit with a crisis on 11 March 2011.

In order to recover Japan from this loss, corporates and individuals should come forward and contribute to Japan that will make it stand again.

Describe the challenges and key objectives
Challenge: To communicate Hope.

Objective: To make corporates and individuals donate to rebuild Japan.

Describe how you arrived at the final design
The Hinomaru, Japan's national flag formed the inspiration and HOPE became the central idea of communication.

A Poster was designed to convey this message that will lift Japan's Hope.

Give some indication of how successful the outcome was in the market
A Poster was sent out to all our clients with an appeal to donate.

Clients, further, sent it to their clients, associates and vendors with their corporate logos and message printed on them.