Clube De Regatas Do Flamengo Design & Branding FLAMENGO JERSEYS DESIGNED BY UNICEF CHILDREN by Africa Sao Paulo

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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market Brazil
Agency Africa Sao Paulo
Director Luiz Leitao
Creative Sérgio Gordilho, Vico Benevides, Rodolfo Sampaio, Marcio Juniot, Gabriel Jardim, Ricardo Franco
Producer Neusa Duarte
Account Supervisor Felipe Soalheiro
Released November 2011

Credits & Description

Category: Promotional Item Design
Agency: AFRICA
Creative: Sergio Gordilho (Africa)
Creative: Marcio Juniot (Africa)
Creative: Vico Benevides (Africa)
Creative: Ricardo Franco (Africa)
Creative: Gabriel Jardim (Africa)
Account Manager: Beto Pires Ferreira (Africa)
Account Supervisor: Felipe Soalheiro (Africa)
Director: Luiz Leitao (Cara De Cao Producoes)
Producer: Neusa Duarte (Cara De Cao Producoes)
Client: Patricia Amorim (Clube De Regatas Flamengo)
Client: Cristiana Lobo (Clube De Regatas Flamengo)
UNICEF: Alexandre Amorim (UNICEF)
Media placement: Shirts Numbers - Soccer Stadium - 6 november 2011

Describe the brief from the client
Flamengo, the most popular soccer team in Brazil, has made a partnership with UNICEF.

The objective was to present this unprecedented union to Flamengo supporters, and all soccer fans.

Describe the challenges and key objectives
The challenge was to present the partnership to everyone.

Describe how you arrived at the final design
We let children create the numbers with their own imagination.

Give some indication of how successful the outcome was in the market
The results couldn't be better.

Flamengo played against Cruzeiro using the children-drawn numbers on their jerseys. The game was broadcast live. So we had 90 minutes of free media focused on Flamengo's shirt.

The most important sports shows, and newspapers have noticed the children's numbers, and the partnership.

Besides that, on the day of the game, the partnership was trending topic on twitter with more than 3,500 mentions in a couple of hours.