Uniqlo Design & Branding UT ALL STARS by Ground Tokyo

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Japan
Agency Ground Tokyo
Art Director Thomas Hayo
Designer Shogo Kishino
Released February 2010

Credits & Description

Category: Point of Sale
Advertiser: UNIQLO
Product/Service: UNIQLO
Agency: GROUND
Date of First Appearance: Feb 24 2010 12:00AM
Entrant Company: GROUND, Tokyo, JAPAN
Excutive Creative Director: Satoshi Takamatsu (ground)
Art Director: Thomas Hayo
Designer: Shogo Kishino
Account: Hidehiko Abe
Account: Daijiro Yanagi (DENTSU INC.)
Account: Takaaki Mitsutake (DENTSU INC.)
Puroducer: Tasuro Aono (TAKI)
Media placement: Shopping Bag - UNIQLO - 24.Feb.2010

Describe the challenges and key objectives
UNIQLO launched it's T-shirt Brand "UT". This spring UT released many types of T-shirts with Manga and classic characters around the world. Using only one color "red" combine different worlds to the one UT world.

Describe how you arrived at the final design
Seven types of shopping bags were created for UT using only one color "red" to combine different worlds to the one UT world.