United States Postal Service/ USPS Design & Branding The Most Wonderful Ornament [2 min] by McCann New York

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The Most Wonderful Ornament [2 min]

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Industry Postal, Courier, Shipping & Freight services
Media Design & Branding
Market United States
Agency McCann New York
Chief Creative Officer Sean Bryan, Eric Silver, Tom Murphy
Executive Creative Director John Mescall
Art Director Kris Wong
Copywriter Lee Lawrence
Senior Copywriter Tali Gumbiner
Released September 2016


LIA Awards 2017
Design Experiential Design Bronze Winner

Credits & Description

Country: United States
Brand: United States Postal Service
Entrant: Mccann, New York
Agency: Mccann New York
Network: Mccann Worldgroup
Chief Creative Officer: Sean Bryan, Tom Murphy
Chief Creative Officer, North America: Eric Silver
Global Executive Creative Director: John Mescall
Group Creative Director: Patrick Clarke
Group Creative Director: Matt Swinburne
Group Creative Director: Jillian Goger
Co-Designer Director: David Mashburn
Senior Copywriter: Tali Gumbiner
Art Director: Kris Wong
Copywriter: Lee Lawrence
Chief Production Officer: Nathy Aviram
Executive Integrated Producer: Christine Lane
Senior Producer: Dave Herman
Producer: Melanie Olar
Group Managing Director: Kevin Scher
Group Account Director: Laura Decker
Account Supervisor: Christina Rizzo
Group Strategy Director: Julien Delatte
The United States Postal Service (USPS) has delivered America’s holiday packages for centuries. They’re the country’s original, beloved mail carrier. But they aren’t exactly seen as cutting edge. To bring the USPS into the tech sphere, we couldn’t just create a traditional ad. We had to create an entirely new experience. With the Most Wonderful Ornament, we merged the USPS’ brand identity with a never-been-done-before piece of technology that brightened the holidays of gift givers and changed the way people saw the United States Postal Service.