UNIVERSAL PHILHARMONIC ORCHESTRA Design & Branding ORCHESTRA LOGO by CIM CREATIVE

ORCHESTRA LOGO

Pin to Collection
Add a note
Industry Cinemas, Theatres & Concert Halls, Publishing, streaming & media
Media Design & Branding
Market South Korea
Agency CIM CREATIVE
Director Park Manho
Art Director Lee Keunhyung
Released June 2010

Credits & Description

Category: Logo Design
Advertiser: UNIVERSAL PHILHARMONIC ORCHESTRA
Product/Service: PHILHARMONIC ORCHESTRA
Agency: CIM CREATIVE
Date of First Appearance: Jun 10 2010
Entrant Company: CIM CREATIVE, Seoul, KOREA
Entry URL: http://www.youtube.com/watch?v=leY51R71Ej0
Chief Communications Officer: Park Juseok (Cimcreative)
Director: Park Manho (Cimcreative)
Design Team Leader: Choi Hyeju (Cimcreative)
Deputy Section Chief: Park Jonghoon (Cimcreative)
Art Director: Lee Keunhyung (Cimcreative)
Deputy Section Chief: Hwang Seong Gu (Cimcreative)
Media placement: Logo Design - Universal Philharmonic Orchestra - 3 June 2010

Describe the brief from the client
"Create a brand which is easy, fine, and a global brand with good communication."

Describe the challenges and key objectives
Based on the slogan "a sound containing impression", for a music festival answering the purposes of Nation, Brand, and Sports, designed to make customers feel friendliness and benefit through the image of impressions from music, while visual marketing is easily applied.
Designs show that a host can easily represent the concept of the event and customers can easily feel the concept of the music festival. We promise to give you a big helping of good music.

Describe how you arrived at the final design
We designed the symbol to emphasise that they serve customers with fine quality, and to be applied easily in many ways.

Give some indication of how successful the outcome was in the market
The concert with a story ("A sound containing impression" as a theme).
In a concert to celebrate its birth, the tickets of 2,500 seats were sold out(including advertisement at Seoul Arts Center and Sungnam Art Center), proving that it will become a globally famous orchestra.