UNIVISUAL Design & Branding THE ICON SIDE OF THE BRAND by UNIVISUAL

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THE ICON SIDE OF THE BRAND

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Industry Business equipment & services, Advertising & Communication, Corporate Image
Media Design & Branding
Market Italy
Agency UNIVISUAL
Released December 2010

Credits & Description

Category: Calendars
Advertiser: UNIVISUAL
Product/Service: UNIVISUAL CALENDAR
Agency: UNIVISUAL
Date of First Appearance: Dec 15 2010
Entrant Company: UNIVISUAL, Milan, ITALY
Brand Strategy Director: Gaetano Grizzanti (Univisual)
Media placement: Direct Mailing - 500 Mailings Distributed To Italian Companies - December 2010

Describe the brief from the client
The calendar "The Iconside of Brand" was created to celebrate the fifteenth anniversary of Univisual, an Italian company specializing in consulting for brand identity. The brief was to present the most representative works of our design style.

Describe the challenges and key objectives
The aim was to express the role of innovator that Univisual has in its area, not explaining explicitly brand strategies (Univisual main activity), but by showing it through 12 of the most representative logos.

Describe how you arrived at the final design
The project brings together twelve logos made by Univisual and intentionally made colour-neutral, in order to enhance their iconographic character.

Give some indication of how successful the outcome was in the market
The Calendar was distributed throughout the national territory and it obtained an unanimous appreciation.