O2 Design & Branding Oh You People - Vinyl Edition, 2 by Kolle Rebbe Hamburg

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Oh You People - Vinyl Edition, 2

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Industry Mobile Communications
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Released August 2016


New York Festivals 2017
Design Craft: Photography Third Prize Award

Credits & Description

Agency: Kolle Rebbe Gmbh
Brand: Telefónica/o2 + Naughty North
Country: Germany
Production Company: Xxx
o2 collaborated with artist duo “Naughty North” on a limited edition record. The covers of the series, comprising 3x400 records, were photographed by artist Antoine Geiger and directly present social isolation behind mobile screens. The images depict people growing isolated in front of their displays, as if they were “losing their identities in the non-place of technology” (Geiger). The 3-vinyl set was used for a nationwide club promotion and distributed to existing and potential new customers.