Upload Cinema Design & Branding MEME by MullenLowe London


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Industry Cinemas, Theatres & Concert Halls
Media Design & Branding
Market United Kingdom
Agency MullenLowe London
Executive Creative Director Richard Denney, Dave Henderson
Creative Director Andy Mcananey, Christian Sewell
Released April 2012

Credits & Description

Category: Posters
Product/Service: UPLOAD CINEMA
Executive Creative Director: Dave Henderson (DLKW Lowe)
Executive Creative Director: Richard Denney (DLKW Lowe)
Creative Director: Christian Sewell (DLKW Lowe)
Creative Director: Andy McAnaney (DLKW Lowe)
Art Director/Copywriter: Neil Ritson (DLKW Lowe)
Art Director/Copywriter: Stefan Van-Zoggel (DLKW Lowe)
Ilustrator: Stefan Van-Zoggel (DLKW Lowe)
Media placement: A2 Posters - In And Around Cinemas In Downtown Madrid - 2 April 2012

Describe the brief from the client
Advertise the Upload Cinema concept to the world. Upload Cinema brings web films to the big screen. Create a surprising concept that translates this idea into a poster format.

Describe the challenges and key objectives
Cut through the clutter. Make it clear what it is that upload cinema does. Get people and internet 'geeks' excited and talking about it.

Describe how you arrived at the final design
It started off with some pencil sketches. These were put into illustrator, distilled, and simplified until there was a striking, simple, bold, and sometimes a funny image left.

Give some indication of how successful the outcome was in the market
The posters got lots of recognition in the online communities and blogospheres. They made it onto hundreds of sites and blogs around the world and sparked a lot of positive tweets and retweets