Ursa Eurasia Design & Branding CALENDAR “ECO-INFOGRAPHICS” by Deza

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Industry Raw Materials & Minerals
Media Design & Branding
Market Russia
Agency Deza
Creative Director Alexander Suvorov
Designer Nina Kleopina, Nastya Zhukovskaya, Julia Chaytsyna
Released December 2011

Credits & Description

Category: Calendars
Agency: DEZA
Brand Manager: Ekaterina Saburova (Ursa Eurasia Company)
Creative Director: Alexander Suvorov (DEZA)
Art Director/Designer: Danil Yartsev (DEZA)
Designer: Nina Kleopina (DEZA)
Designer: Nastya Zhukovskaya (DEZA)
Designer: Julia Chaytsyna (DEZA)
Media placement: Direct Mailing - 3000 Mailings Distributed To Big, Large And Small Businesses - December 2011

Describe the brief from the client
The company URSA is the leading manufacturer of modern green (eco) materials for thermal and acoustic insulation. Being devoted to energy saving and ecological responsibility, the company sees these issues as important missions for itself. Together with the specialists of the company, our studio had to create a calendar that was supposed to reflect these values – in order to popularise these ideas with rational data and emotional images. An educational way was proposed as highly desirable.
Target Audience: construction companies, insulation materials distributors, suppliers.

Describe the challenges and key objectives
The main challenge was to demonstrate clearly and simply the logical link between energy consumption, environmental responsibility, insulation and ‘green’ construction. At the same time, we had to demonstrate connection between mineral wool raw materials, its production, transportation and eco issues. The calendar couldn’t contain any advertising of products of the company. This was the one of conditions of that project.

Describe how you arrived at the final design
We understood that the calendar should contain the facts, understandable numbers and comparable data. Therefore, we used infographic to demonstrate and educate. We used accurate statistics to illustrate more clearly.

Give some indication of how successful the outcome was in the market
The calendar was distributed among the company’s partners. So, the main goal – to strengthen company’s image as ecologically responsible company – was completed. It also helped promoting the spread of ideas of ‘green’ building among professional constructors.