BBC Design & Branding HANDMADE IN BRITAIN by Devilfish

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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market United Kingdom
Agency Devilfish
Creative Director Lee Edwards
Released August 2011

Credits & Description

Category: Logo Design
Advertiser: BBC
Product/Service: V&A
Creative Director: Lee Edwards (Devilfish)
Production Manager: Kate Bush (Devilfish)
Designers: Foreign Office (Foreign Office)
Media placement: Website - Logo Design On BBC Four Website - Aug- Nov 2011
Media placement: Newsletter - V&A Newsletter - Aug- Nov 2011
Media placement: Press Release - Newpapers - Aug- Nov 2011
Media placement: Temporary Exhibition - Banner Stand - Aug- Nov 2011

Describe the brief from the client
The brief was to create a logo for 'Handmade in Britain', a unique year long collaboration between the V&A and the BBC, celebrating the very best in British craftsmanship and applied arts.

Describe the challenges and key objectives
There were a number of challenges, not least how to create a single mark that could sum up the long and varied tradition of the applied arts in Britain. Plus, the logo had to work across a wide range of media and formats (on & off air, in the exhibition and across all marketing materials). And of course with both the BBC and the V&A involved there were lots of people in the approval process.

The main objective was to create a versatile logo and identity that would work in the many different contexts and media in which it would be used.

Describe how you arrived at the final design
Our aim was to create a mark that itself was worthy of recognition for the quality of its craft. And so we created this logo, lovingly drawn by hand, which takes 4 tools that are central to the applied arts – a duster, a spoon gauge, a shoulder knife and a keyhole saw – and entwines them with the typography and a floral motif. There are 3 colour-ways, all derived from British craftsmanship: Wedgwood blue, Oxblood red and charcoal.

Give some indication of how successful the outcome was in the market
The project has been a huge success, attracting big audiences on air and at events and has been regarded as a template for future collaborations with the BBC and other organisations.