GRAPH CALENDAR by Fischer+Fala! for Valor Economico Newspaper

GRAPH CALENDAR

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Industry Newspapers
Media Design & Branding
Market Brazil
Agency Fischer+Fala!
Creative Director Rafael Merel, Pedro Cappeletti, Marcelo Fedrizzi, Flávio Casarotti
Art Director Michel El-Chemorr
Copywriter Flávio Ferri
Released November 2009

Credits & Description

Category: Calendars
Advertiser: VALOR ECONOMICO
Product/Service: NEWSPAPER
Agency: FISCHER FALA
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: FISCHER FALA, São Paulo, BRAZIL
Executive Creative Director: Flavio Casarotti (Fischer Fala)
Executive Creative Director: Pedro Cappeletti (Fischer Fala)
Creative Director: Flavio Casarotti (Fischer Fala)
Creative Director: Pedro Cappeletti (Fischer Fala)
Creative Director: Rafael Merel (Fischer Fala)
Creative Director: Marcelo Fedrizzi (Fischer Fala)
Art Director: Michel El-chemorr (Fischer Fala)
Copywriter: Flavio Ferri (Fischer Fala)
Media placement: Calendar - Newspaper - 01/12/2009

Describe the challenges and key objectives
Forward a unique ad piece to prospects to reinforce the concept of the new campaign (Keep up to date with news of the economy) and help us increase the subscriber base.

Describe the brief from the client
Come up with a unique ad piece to be distributed to prospective clients which would reinforce the content of our new campaign (Keep up to date with news of the economy) and help increase the subscriber base.

Describe how you arrived at the final design
From the beginning of the brainstorming session, we opted to work with graphics as it is a medium focused mainly on Economics. The concept itself helped us to get to the final design, which was the result of the interaction between the dates and the economics graphics.

Give some indication of how successful the outcome was in the market
Besides reinforcing our concept, we also succeeded in increasing our subscriber base.