Vandevelde Lingerie Design & Branding A-B-C-CUPS by Duval Guillaume Modem Antwerp


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Industry Lingerie, Underwear, Pajamas, Tights & Stockings
Media Design & Branding
Market Belgium
Agency Duval Guillaume Modem Antwerp
Executive Creative Director Peter Ampe, Katrien Bottez
, Geoffrey Hantson
Art Director Koenraad Lefever
Copywriter Dries De Wilde
Released January 2012

Credits & Description

Category: Promotional Item Design
Product/Service: LINGERIE
Executive Creative Director: Geoffrey Hantson/Katrien Bottez (Duval Guillaume Modem)
Art Director: Koenraad Lefever (Duval Guillaume Modem)
Copywriter: Dries De Wilde (Duval Guillaume Modem)
Account Director: Emily Rammant (Duval Guillaume Modem)
Media placement: design - coffee cups - 1st january 2012

Describe the brief from the client
Van de Velde is a Belgian manufacturer of luxurious women's lingerie.
Their mission is to develop the bra that 'perfectly fits'. Their question was to communicate this brand vision at the Van de Velde headquarters.

Describe the challenges and key objectives
Promote and actively engage clients and visitors at the Van de Velde headquarters in the 'perfect fit' brand vision.

Describe how you arrived at the final design
We designed handmade coffee cups in 3 different cup sizes A, B and C. From now on, clients who visit the Van de Velde headquarters can choose the size that fits them best. Even for their coffee.

Give some indication of how successful the outcome was in the market
There isn't a 'direct' result, apart from the fact that absolutely everybody visiting the headquarters, in having to choose their cup size, reacted really surprised and absolutely positive. In addition, they understood how this design perfectly fit the brand vision of Van de Velde.