GAUSS ENERGY SAVING BULBS by Fastway, IDEAS THAT ROCK! for VARTON

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GAUSS ENERGY SAVING BULBS

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Industry Electronic Devices & Home Appliances
Media Design & Branding
Market Russia
Agency Fastway
Agency IDEAS THAT ROCK!
Released August 2009

Credits & Description

Category: Home Maintenance Products
Advertiser: VARTON
Product/Service: ELECTRICAL GOODS
Agency: FASTWAY. IDEAS THAT ROCK!
Date of First Appearance: Aug 1 2009 12:00AM
Entrant Company: FASTWAY. IDEAS THAT ROCK!, Nishny Novgorod, RUSSIA
Entry URL: http://www.gauss-russia.ru
Art Director: Alexey Lavrentyev (fastway: ideas that rock!)
Designer: Max Tushakayev (fastway: ideas that rock!)
Copywriter: Vasily Gubin (fastway: ideas that rock!)
Creative Director: Ilya Soloviov (fastway: ideas that rock!)
Media placement: Bulbs Packaging - First Deliveries To Distributors - September 2009

Describe the challenges and key objectives
Because of rising popularity and competition of power saving products it was important to convince the distributors that Gauss bulbs have really good quality even before they started to sell them.

Describe the brief from the client
The objective was to create package for power saving lamps which considerably would differ from all other packages of the lamps presented in retail networks. Besides, it was necessary to show that Gauss lamps are the premium-segment, having justified, thus, their higher than at the majority of competitors price.

Describe how you arrived at the final design
The main idea of the package – minimum superfluous, but maximum sense and convenience. On the face side – only a lamp category, its appearance and key parameters of choice. To attract more attention some objects (dots, lamp) were UV-lacquered.

Give some indication of how successful the outcome was in the market
Now Gauss bulbs are successfully sold on all the european part of Russia and the packaging is still the same. The producer has expanded the quantity of goods produced under this brand twice for a half year.