VEDA ALIVE IDENTITY by PUNK YOU for Veda

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VEDA ALIVE IDENTITY

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Industry Health & Pharmaceutical Products
Media Design & Branding
Market Russia
Agency PUNK YOU
Creative Director Ildar Shale
Art Director Danil Snitko
Designer Michael Ivanov, Tatiana Trubnikova, Anton Shestakov
Released February 2012

Credits & Description

Category: Logo Design
Advertiser: VEDA
Product/Service: VETERINARY PREPARATIONS AND COSMETICS
Agency: PUNK YOU
Creative Director: Ildar Shale (Punk You)
Art Director: Danil Snitko (Punk You)
Designer: Tatiana Trubnikova (Punk You)
Designer: Michael Ivanov (Punk You)
Designer: Anton Shestakov (Punk You)
Media placement: Company documentation - mailings to business partners - 10 Feb 2012 - 21 March 20
Media placement: Business cards - among business partners - 10 Feb 2012 - 21 March 20
Media placement: Branded posters - point of sales - 10 Feb 2012 - 21 March 20

Describe the brief from the client
The VEDA Company is one of Russia's largest preventional and veterinary preparations and cosmetics for animals producers. A wide range of the company’s products makes it popular, due to its effectiveness. However, it has no face, and no emotional image.

Describe the challenges and key objectives
The Russian word ‘Veda’ can be translated as ‘Wise man’, so it does not depict the brand's field of business. Our main goal was to create a bright and vivid identity system, which consumer will love as much as he loves his pets.

Describe how you arrived at the final design
We got inspiration from the company's business itself. 4 letters ‘V, E, D, A’ form images of animals: goats, moose, dogs, cats and fish — for which the VEDA production is made. As soon as the situation changes, the sign transforms too, thus fully reflecting the wide range of products. Curious animals stick the snout everywhere: on the labels of goods, signs, and even on the official documents of the company.

Give some indication of how successful the outcome was in the market
Encountering the identity, the consumer becomes involved in some kind of a mini-game, ‘Recognise an animal depicted here’, which provided excellent product recall. Brand recognition increased.