FEEL EVERY NOTE by Wax for VICTORIA SYMPHONY

FEEL EVERY NOTE

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Canada
Agency Wax
Creative Director Monique Gamache
Art Director Jonathan Herman
Copywriter Joe Hospodarec, Bethany Wilson
Account Supervisor Jackie Mccormick
Illustrator The Heads Of State
Released January 2010

Credits & Description

Category: Publications
Advertiser: VICTORIA SYMPHONY
Product/Service: VICTORIA SYMPHONY
Agency: WAX
Date of First Appearance: Jan 2 2010 12:00AM
Entrant Company: WAX, Calgary, CANADA
Creative Director: Monique Gamache (Wax)
Creative Director: Joe Hospodarec (Wax)
Art Director: Jonathan Herman (Wax)
Copywriter: Joe Hospodarec (Wax)
Copywriter: Bethany Wilson (Victoria Symphony)
Account Supervisor: Jackie Mccormick (Wax)
Production Manager: Kelly Sembinelli (Wax)
Illustrator: The Heads Of State (The Heads Of State)
Printer: Blanchette Press (Blanchette Press)
Account Coordinator: Greg Thompson (Wax)
Media placement: Brochure - available at the symphony & through mailings. - February 2010

Describe the challenges and key objectives
Talk about the wide variety of performances available at the Victoria Symphony. Inspire a diverse group of people to come to the shows. Make the type readable.

Describe the brief from the client
Create an overall brand that appeals to a broad audience without compromise.

Describe how you arrived at the final design
We commissioned an illustrator to express the Symphony's brand promise “Feel Every Note” in ways that demonstrate that classical music isn’t just for the elite – it’s for everyone to enjoy.

Give some indication of how successful the outcome was in the market
An increase in ticket sales and more awareness of the diverse performances.