VILNIUS AIRPORT BRANDBOOK AND VISUAL COMMUNICATION SCHEME for VILNIUS AIRPORT

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VILNIUS AIRPORT BRANDBOOK AND VISUAL COMMUNICATION SCHEME

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Industry Airports
Media Design & Branding
Market Lithuania
Released March 2010

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: VILNIUS AIRPORT
Product/Service: VILNIUS AIRPORT
Agency: VILNIUS INTERNATIONAL AIRPORT
Date of First Appearance: Mar 21 2010 12:00AM
Entrant Company: VILNIUS INTERNATIONAL AIRPORT, Vilnius , LITHUANIA
Creative and Art Director: Aistis Baltusnikas (MILK)
Designer: Darius Kisielius (MILK)
Media placement: Logo - Airport's Signage - 15 March 2010

Describe the challenges and key objectives
The small and cosy airport inherited its former identity from the post-Soviet times. It spoke more about aviation as such and was rather engineered than designed. The new face had to resemble the true nature of a non-hub airport. It had to communicate the relaxed experience of the people traveling to or from Vilnius.

Describe the brief from the client
Create a new identity for Vilnius International Airport. It was to include the new logo, used in the exterior and interior of the airport, elements to be used on signs and tables, airport transport, souvenirs and stationery.

Describe how you arrived at the final design
What’s unique about Vilnius Airport is its location. It’s only 5 km from the city center. Thus whenever taking off and landing one can enjoy the opportunity to explore Vilnius from close above. The typical red roofing of the old town, the vast green areas of parks, the blue of the river Neris and the yellow crop fields around the city. The logo portrays all of the above through the window of an airplane in a stylised manner.

Give some indication of how successful the outcome was in the market
At the moment it’s difficult to judge the outcome as the new identity is still being introduced. The signs are being changed, the buses and trucks repainted. One thing is clear though - it sure looks friendlier and warmer than the former face of the airport.