Ebola Industries Design & Branding EBOLAINDUSTRIES' IDENTITY by Enfants Terribles/ebolaindustries, Milan

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Italy
Agency Enfants Terribles/ebolaindustries, Milan
Executive Creative Director Mizio Ratti, Riccardo Quartesan
Creative Director Roberto Ramaglia, Hilija Russo, Marìka Mangafà
Art Director Andrea Trento
Released February 2012

Credits & Description

Category: Logo Design
Executive Creative Director: Mizio Ratti (Enfants Terribles)
Executive Creative Director: Riccardo Quartesan (Enfants Terribles)
Strategic Planner Director: Valerio Franco (Enfants Terribles)
Creative Director: Hilija Russo (Enfants Terribles)
Creative Director: Marìka Mangafà (Enfants Terribles)
Creative Director: Roberto Ramaglia (Enfants Terribles)
Art Director: Andrea Trento (Enfants Terribles)
Graphic Designer: Antonella Casimirro (Enfants Terribles)
Project Manager: Laura Giuntoni (Enfants Terribles)
Project Manager: Beatrice Mantero (Enfants Terribles)
Print/Media Manager: Alessandro Schiavini (Pma Group)
Media placement: Business Card - 1000+ Cards Distributed To Current Clients And Prospects - 01-02-2012

Describe the brief from the client
ebolaindustries was the first viral Italian agency; taking their name from the deadly virus Ebola.
Since its inception in 2006, ebolaindustries' professionals introduced themselves with a pseudonym: mr white, mr blue, mr orange, mrs green, mrs silver.

The brief was to create a piece of visual identity, easy to hand out, impactful and true to the nature of the brand and its unconventional positioning.

Describe the challenges and key objectives
The challenge was to develop a business card that would transmit, immediately, the viral nature of the agency and its attitude.

Describe how you arrived at the final design
The new ebolaindustries' business cards emulate lab slides. In addition to the pseudonym, and the image of the Ebola virus in the reference colour, there are also the names of the real professionals, but these are visible only under a microscope.
Materials used:
Perspex 2 mm.
Address and logo in digital screen printing.
Name laser-engraved, font size 1.6 pt. (0.5 mm).

Give some indication of how successful the outcome was in the market
These business cards represent an experiment in their own right, because of the type of printing, material choice and micro-size of font used. Hence, the outcome represents a unique piece of work. The response so far is stunning in terms of visual impact and its reputation within the Italian advertising and marketing community.