Virgin Mobile Design & Branding MOD CLUB by Juniper Park \ TBWA

MOD CLUB

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Industry Mobile Communications
Media Design & Branding
Market Canada
Agency Juniper Park \ TBWA
Creative Director Christina Gliha
Copywriter Courtney Colomby, Matt Hubbard
Designer Ryan Teixeira
Released November 2011

Credits & Description

Category: Hospitality/Leisure
Advertiser: VIRGIN MOBILE CANADA
Product/Service: VIRGIN MOBILE MOD CLUB
Agency: JUNIPER PARK
Executive Creative Director/Partner: Alan Madill (Juniper Park)
Executive Creative Director/Partner: Terry Drummond (Juniper Park)
Executive Creative Director/Partner: Barry Quinn (Juniper Park)
Creative Director: Christina Gliha (Juniper Park)
Designer: Ryan Teixeira (Juniper Park)
Copywriter: Matt Hubbard (Juniper Park)
Copywriter: Courtney Colomby (Juniper Park)
Digital Imaging: Rodman Pratt
Agency Print Producer: Terry Wykurz (Juniper Park)
Agency Print Producer: Toby Sime (Juniper Park)
Production House: (Icon Digital Productions)
Media placement: Music Venue/Bar - Mod Club - November 3, 2011 / Present

Describe the brief from the client
Rebrand the Mod Club as the Virgin Mobile Mod Club

Describe the challenges and key objectives
Bring the Virgin Mobile brand to the Mod Club, a much beloved music venue. The challenge was doing it in a way that wasn’t too commercial.

Describe how you arrived at the final design
Iconic, imagery and cheeky copy perfectly fit both the essence of the Virgin brand and the spirit of the venerated music venue.

Give some indication of how successful the outcome was in the market
Fabulous. The Mod Club is as popular as ever and Virgin Mobile is benefiting greatly from the association.