FIFA WORLD CUP 2010 CARD DESIGN by CAUDURO ARQUITETOS ASSOCIADOS for Visa

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FIFA WORLD CUP 2010 CARD DESIGN

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Industry Credit Cards
Media Design & Branding
Market Brazil
Agency CAUDURO ARQUITETOS ASSOCIADOS
Art Director André Couto Silva
Released October 2009

Credits & Description

Category: Miscellaneous
Advertiser: VISA INTERNATIONAL
Product/Service: CREDIT CARD
Agency: CAUDURO ARQUITETOS ASSOCIADOS
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: CAUDURO ARQUITETOS ASSOCIADOS, São Paulo , BRAZIL
Project Director: Angelo Garcia (Cauduro)
Art Director: André Couto Silva (Cauduro)
Project Cordenation: Cintia Sakurai (Visa)
Media placement: 16 Credit Card - Visa/ Fifa Worl Cup 2010 - Latin America - 1th October 2009

Describe the challenges and key objectives
The biggest challenge was to link in consumers' minds the Visa brand like official sponsor of FIFA World Cup 2010, one of the biggest sporting events on the planet. The cards were supposed to identify with each client profile.

Describe the brief from the client
Visa, Fifa World Cup 2010 official sponsor, saw an opportunity to launch in the Latin American market a series of cards with themes that symbolize all the excitement of this great event.

Describe how you arrived at the final design
The cards were divided into four themes: Trophy, Fans, Ball and Action. Were produced during a year of the project, over 300 layouts. In the final phase, only 16 cards were chosen to be produced.

Give some indication of how successful the outcome was in the market
Success can be indicated by the fact that only one of the banks that participated in the project has issued more than 2 million cards of the Ball series.