DEVELOPMENT OF CORPORATE IDENTITY FOR VIVA! EXPERIÊNCIAS. by EPIGRAM GROUP for VIVA! EXPERIÊNCIAS

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DEVELOPMENT OF CORPORATE IDENTITY FOR VIVA! EXPERIÊNCIAS.

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency EPIGRAM GROUP
Copywriter André Pastina, Thiago Roberti
Designer Gabriela Simões
Released July 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: VIVA! EXPERIÊNCIAS
Product/Service: VIVA! EXPERIÊNCIAS
Agency: EPIGRAM GROUP
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: EPIGRAM GROUP, Sao Paulo, BRAZIL
Entry URL: http://www.vivaexperiencias.net
Account Manager: Ana Carolina Diz (Epigram Group)
Designer: Gabriela Simões (Epigram Group)
Copywriter: André Pastina (Epigram Group)
Copywriter: Thiago Roberti (Epigram Group)
Creative director: Marcelo Bicudo (Epigram Group)
Media placement: Catalogue - kiosk at one of São Paulo's biggest shopping malls - 1 September 2009
Media placement: Product Package - kiosk at one of São Paulo's biggest shopping malls - 1 September 2009
Media placement: Product Tag - kiosk at one of São Paulo's biggest shopping malls - 1 September 2009
Media placement: Bag - kiosk at one of São Paulo's biggest shopping malls - 1 September 2009
Media placement: Kiosk - one of São Paulo's biggest shopping malls - 1 September 2009
Media placement: Website (institutional and e-commerce) - internet - 5 October 2009

Describe the challenges and key objectives
Make the brand identity concise yet sophisticated enough for the application on materials like tags, catalogues, business cards, bags, and at the same time transmit the brand’s values and empirical essence.

Describe the brief from the client
Create brand identity, package design and communication at the point of purchase for Viva! Experiências, a new company which’s business is to sell real experiences as giftbox.

Describe how you arrived at the final design
We parted from a single triangle form, representing a single experience, and composed a new tridimensional figure: a cube, which means that the company can provide full ranges of experiences.

Give some indication of how successful the outcome was in the market
This brand’s logo was applied in every material of the company, and the triangular prism became the packaging and the kiosks where the products are sold. That assured a easy identification of this new brand, as well as its unusual product.