DEVELOPMENT OF THE POINT OF PURCHASE KIOSKS FOR VIVA! EXPERIÊNCIAS by EPIGRAM GROUP for VIVA EXPERENCIAS

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DEVELOPMENT OF THE POINT OF PURCHASE KIOSKS FOR VIVA! EXPERIÊNCIAS

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Industry Online Retail & E-stores, Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency EPIGRAM GROUP
Creative Director Marcelo Bicudo
Released September 2009

Credits & Description

Category: Environmental Design: Semi-Permanent
Advertiser: VIVA EXPERÊNCIAS
Product/Service: VIVA EXPERIÊNCIAS
Agency: EPIGRAM GROUP
Date of First Appearance: Sep 1 2009 12:00AM
Entrant Company: EPIGRAM GROUP, Sao Paulo, BRAZIL
Creative Director: Marcelo Bicudo (Epigram Group)
Head of architecture: Tatiana Machado (Epigram Group)
Account Manager: Ana Carolina Diz (Epigram Group)
Architecture: Felipe Regra (Epigram Group)
Architecture: Paulo Cumino (Epigram Group)
Media placement: Kiosk - Iguatemi Mall, São Paulo - 1 September 2009
Describe the challenges and key objectives
The point of purchase for Viva! had to introduce the product in the Brazilian market in a fun and attractive way, making it possible for the public to interact with the brand and reflecting Viva!’s identity and values.
Describe the brief from the client
Create a point of purchase that could transmit the brand’s identity of Viva! Experiências.
Describe how you arrived at the final design
From the brand identity, we created a purchasing kiosk where it was possible to build this identity using the product packaging as a cell. The kiosk was planned as an open space, allowing the public to interact with the brand.
Give some indication of how successful the outcome was in the market
The kiosk was used as a product display and a point of purchase simultaneously, generating, at the same time, interest of the public and the possibility of buying the products easily.