Vivaks Design & Branding FRUIT INVADERS by New Moment New Ideas Company Skopje

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Industry Juice
Media Design & Branding
Market Macedonia
Agency New Moment New Ideas Company Skopje
Creative Director Dusan Drakalski
Art Director Nikola Vojnov
Released October 2011

Credits & Description

Category: i. Own Label and Private Label brands
Advertiser: VIVAKS
Product/Service: VIVA FRUITY
Creative Director: Dusan Drakalski (New Moment – New Ideas Company)
Art Director: Nikola Vojnov (New Moment – New Ideas Company)
Media placement: Juice Elopack pack - supermarket - 8 May 2011 - September 2011

Describe the brief from the client
Package design for new juice line - a cooler, more modern, attention grabbing one.

Describe the challenges and key objectives
Create a striking packaging design for a cluttered juices shelf. In addition, create a packaging design for a traditional juice producer who is not into minimalist design.

Describe how you arrived at the final design
We got back to those high school days, and met the forgotten teenager in us. We utilised the fact that Viva uses only freshly squeezed fruits, and combined this fact with the iconic game Space Invaders.

Give some indication of how successful the outcome was in the market
The client is happy, although they did not give us any sales figures.