CANDLE PROJECTOR by Industria Nacional & Dialogo Design for Rio De Janeiro City Hall

CANDLE PROJECTOR

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency Industria Nacional & Dialogo Design
Creative Director Bruno Bertani, Ricardo Saint-Clair
Released April 2009

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: RIO DE JANEIRO CITY HALL
Product/Service: VIVO BRAZILIAN MOVIE AWARD
Agency: INDUSTRIA NACIONAL & DIALOGO DESIGN
Date of First Appearance: Apr 14 2009 12:00AM
Entrant Company: INDUSTRIA NACIONAL & DIALOGO DESIGN, Rio de Janeiro, BRAZIL
Creative Director: Ricardo Saint-Clair (Industria Nacional & Dialogo Design)
Creative Director: Bruno Bertani (Industria Nacional & Dialogo Design)
Media placement: Invitation - Vivo Brazilian Movie Award - April, 14th, 2009

Describe the challenges and key objectives
Create an special invitation for the award ceremony that would reach 1,000 VIPs, including authorities and people from the movie business. It should be innovative, meaningful, and also a celebration of the Rio de Janeiro’s beauty and atmosphere.

Describe the brief from the client
Vivo Brazilian Movie Award is the most celebrated Brazilian award in the motion picture industry, it has been acclaimed as the Brazilian 'Oscar'. The Rio de Janeiro City Hall is one of its major sponsors. The town has a natural bond with film making, it is a wonderful setting, and home of celebrities, actors, directors and producers.

Describe how you arrived at the final design
With the concept 'Rio is Cinema', we produced an invitation that could become a tangible object that people could relate to. Using laser cutting, a folded projector with a candle projects the image of one the most popular and filmed scene of the city: the Sugar Loaf mountains. The movement of the candle flame gives the feeling of an old film projection, asserting the Rio’s timeless vocation to film making.

Give some indication of how successful the outcome was in the market
A second run of the Candle Projector was ordered as a gift from the event.