VIVO by Gad' Design for Vivo

VIVO

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Industry Mobile phones, devices & accessories
Media Design & Branding
Market Brazil
Agency Gad' Design
Designer Reinaldo Forte, Mariana Fonyat
Released November 2009

Credits & Description

Category: Other Digital Executions for Advertising and/or Promotion of Brands or Products
Advertiser: VIVO (BRAZIL)
Product/Service: VIVO
Agency: GAD' RETAIL
Date of First Appearance: Nov 10 2009 12:00AM
Entrant Company: GAD', Sao Paulo, BRAZIL
Executive Director: Leonardo Araujo (Gad)
Designer: Reinaldo Forte (Gad)
Designer: Mariana Fonyat (Gad)
Graphic Design: Gad'Agency/ Interactive Life Design (Gad)
Media placement: Vivo - Other Digital Executions - Morumbi Shopping São Paulo - 2009

Describe the challenges and key objectives
Proposing a new way of working with merchandising, using the concepts of sustainability, interactivity and clean technology.

Describe the brief from the client
Humanize the interface with the client trough technology and information, creating a new way of consulting purchase.

Describe how you arrived at the final design
Several digital points of contact that allow total interactivity with rich, dynamical content, such as videos, graphics and annimations. Through a simple, flexibe interface, the costumers can customise content in real time, according to their preferences.

Give some indication of how successful the outcome was in the market
The project strengthened the brand concern with sustainability, reinforcing the concept of consultive service and easing the process of enhancing merchandising campaign.