RINGS by Dialogo Design, Industria Nacional & Dialogo Design for VJR

RINGS

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Industry Consumer & Public services
Media Design & Branding
Market Brazil
Agency Dialogo Design
Agency Industria Nacional & Dialogo Design
Creative Director Rodrigo Westin, Ricardo Saint-Clair
Designer Rodrigo Westin, Ricardo Saint-Clair
Released April 2011

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: VJR
Product/Service: WEDDING INVITATION
Agency: DIALOGO DESIGN
Date of First Appearance: Apr 20 2011
Entrant Company: DIALOGO DESIGN, Rio De Janeiro, BRAZIL
Creative Director/Designer: Ricardo Saint-Clair (Dialogo Design)
Creative Director/Designer: Rodrigo Westin (Dialogo Design)
Media placement: Direct Mailing - Distributed to guests - 20 April 2011

Describe the brief from the client
For many years wedding invitations have been an obvious playground for designers.

Describe the challenges and key objectives
When one of our clients asked us to create one for his own marriage, we knew it had to be simple, emotional and truly innovative.

Describe how you arrived at the final design
Instead of looking for elements at the wedding ceremony, we focused on the first moment related to it: the engagement ring. This ring is an invitation for an endless relationship. On the other hand, the couple’s rings together are also an invitation: for each guest to celebrate with them an endless friendship.

Give some indication of how successful the outcome was in the market
Since the invitations were sent a month prior to the ceremony, the client has been receiving countless compliments. The guests say that the invitation already become a memorial and unforgettable piece of the wedding.