Vlam Design & Branding TWISTER by Duval Guillaume Modem Antwerp

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TWISTER

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Industry Milk
Media Design & Branding
Market Belgium
Agency Duval Guillaume Modem Antwerp
Photographer Koen Demuynck
Released May 2010

Credits & Description

Category: Self Promotion
Advertiser: FLEMISH MILK BOARD (VLAM)
Product/Service: MILK
Agency: DUVAL GUILLAUME BRUSSELS
Date of First Appearance: May 15 2010
Entrant Company: DUVAL GUILLAUME BRUSSELS, BELGIUM
Creative Directors: Katrien Bottez/Peter Ampe (Duval Guillaume Brussels)
Creation: Davy Caluwaerts (Duval Guillaume Brussels)
Creation: Hans/Raoul (Duval Guillaume Brussels)
Creation: Sven Van Hooydonck (Duval Guillaume Brussels)
Creation: Geerard Van De Walle (Duval Guillaume Brussels)
Account Director: Greet Wachters (Duval Guillaume Brussels)
Account Manager: Annelies Van Der Donck (Duval Guillaume Brussels)
Photographer: Koen Demuynck
Media placement: print ad - national press - 15 May 2010
Media placement: Twister limited edition game - in bookstores and online - 15 May 2010

Describe the brief from the client
Drinking milk keeps your body fit and flexible.

Describe the challenges and key objectives
To demonstrate that, we created a new version of the well-known Twister game.

Describe how you arrived at the final design
A print ad guided people to the website where they could order their own game box. These boxes could then be collected in a chain of book stores all over Belgium.

Give some indication of how successful the outcome was in the market
A limited edition of 12.500 boxes are currently for sale online and in a chain of bookstores.