Parnu Vocational Training Centre Design & Branding PÄRNU VOCATIONAL TRAINING CENTRE DESIGN by Creatum

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Industry Education
Media Design & Branding
Market Estonia
Agency Creatum
Creative Director Igor Baturin
Art Director Jüri Jegorov
Designer Peeter Heinat
Released September 2010

Credits & Description

Category: Public Spaces
Date of First Appearance: Sep 15 2010
Entrant Company: CREATUM, Tallinn, ESTONIA
Creative Director: Igor Baturin (Creatum)
Art Director: Jüri Jegorov (Creatum)
Designer: Peeter Heinat (Creatum)
Client Service: Moonika Kiop (Creatum)
Production Manager: Anti Braun (Momentum)
Media placement: Interior graphics design (graphic design elements on walls of the training centre) - 53 Separate Design Elements On Walls Of The Training Centre, classroom walls, corridor walls, floors - 15.09.2010 - ..

Describe the brief from the client
The goal of the project: to create an inspiring environment for vocational training, to make a difference!
The target group: students of the vocational training centre
Background information: Pärnu Vocational Training Centre is the biggest vocational training centre in Estonia. The amount of students studying each year is approx 1340, the staff consists of 180 people. In 2010 a new building was being created to enlarge the capacity of the training centre and for the new development a design contest was launched. The purpose of the design was to inspire, to uplift, to be different.

Describe the challenges and key objectives
Since the budget for building the new establishment for the training centre was so limited, that there was practically NO interior design planned within the architectural budget (just walls, paint, some furniture), then the differentiation point had to be made through GRAPHIC DESIGN.
So, in conclusion, the challenge was - how to make architectural space become alive without having any budget for traditional interior design?

Describe how you arrived at the final design
The desing was inspired by the subjects thaught in the training centre. One can study to be a shef, a hairdresser, a confectioner, a cleaning service provider, a hotel service agent etc. The desing solutions took the main idea behind the subjects and went wild with it.

Give some indication of how successful the outcome was in the market
Pärnu Vocational Training Center interior graphics was the first interior graphic design project in this scale ever done in the public sector in Estonia. When the project was ready, the training center became an object of interest for media - local TV made a special coverage of it, there were articles in newspapers and magazines and also the client was happy with the result and also other schools from around Estonia came to see the graphic design.
Media coverage:
ETV show called OP
Articel in magazine DIIVAN
Creatum was awarded GOLD in ADC Design awards for environmental design