VOLEI FUTURO by CRIACITTA MARKETING CENOGRAFICO for VOLEI FUTURO

Adsarchive » Design & Branding » VOLEI FUTURO » VOLEI FUTURO

VOLEI FUTURO

Pin to Collection
Add a note
Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency CRIACITTA MARKETING CENOGRAFICO
Creative Director Wado Gonçalves
Art Director Ricardo Oliveira
Released July 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: VOLEI FUTURO
Product/Service: SPORTS PROMOTION
Agency: CRIACITTA MARKETING CENOGRAFICO
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: CRIACITTA MARKETING CENOGRAFICO, São Paulo , BRAZIL
Creative Director: Wado Gonçalves (Criacittá Marketing Cenográfico)
Graphic Designer: João Pontes (Criacittá Marketing Cenográfico)
Art Director: Ricardo Oliveira (Criacittá Marketing Cenográfico)
Account Manager: Nelson Rocha (Criacittá Marketing Cenográfico)
Account Manager Assistent: Juliana Klein (Criacittá Marketing Cenográfico)
Media placement: New Logo - Graphic Materials, Uniforms, Stands, Court, And Others - 01 July 2009

Describe the challenges and key objectives
- Create a logo that impacts the audience and creates an emotional bond to give visibility for the team and its sponsors. - Create a frame for brand and concept through design. - Extract Vôlei Futuro´s DNA to rebuilt their brand, construct identity and strategy. - Show the team values, and combine attributes as playful from entertainment and sobriety from its professionalism. - Use of graphic skills to create a modern, colorful, movement- like logo.

Describe the brief from the client
Vôlei Futuro aims the sports reflection, planning, organization, practice and promotion as a tool for the development of citizenship, integration among people, knowledge related to the practice and the sport itself. - Position a social cause through sports by using the tools of design and marketing. - Innovate in the creation of a logo that brings up all the concept and values of Vôlei Futuro.

Describe how you arrived at the final design
- The chosen typography communicates simplicity, and the highlight of the word ´Futuro´ translates the importance we give to the development of young people – the future. - Use of lines suggests movement, evolution, future and the idea of cycle, where everybody can be a part of it. - Colours transmit diversity. - We created a Mascot to translate all this feelings. We redesigned the uniforms with new colours.

Give some indication of how successful the outcome was in the market
- The combination of all elements got to a new identity that translated values to construct this new identity. - The new logo was quickly approved by the team and its fans. - Design used to reach the final and successful result. - New logo reached the expected visibility of a modern and rebuilt team and now it has a new strength to approach sponsors and players.