ROCK 'N' SCROLL by DDB Berlin for Volkswagen

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ROCK 'N' SCROLL

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Industry Cars
Media Design & Branding
Market Germany
Agency DDB Berlin
Copywriter Christian Anhut
Photographer Nick Meek
Released October 2011

Credits & Description

Category: Online Digital Design
Advertiser: VOLKSWAGEN
Product/Service: VOLKSWAGEN BEETLE
Agency: DDB TRIBAL GROUP
Chief Creative Officer: Eric Schoeffler (DDB Tribal Group)
Creative Direction: Max Gemeinhardt (DDB Tribal Group)
Art Direction Lead: Marc Kremers
Art Direction/User Experience: Uli Schöberl
Copywriter: Christian Anhut (DDB Tribal Group)
Account Manager: Belinda Schoeppe (DDB Tribal Group)
Photographer: Nick Meek (DDB Tribal Group)
Frontend Development: Robin Gavin
Frontend Development: Reimar Servas
Backend Development: Mirco Knuth
Backend Development: Sascha Dyroff
Graphic Design: Marc Kaufholz (DDB Tribal Group)
Graphic Design: Jens-Nikolaus Pentenrieder (DDB Tribal Group)
Idea: Max Gemeinhardt (DDB Tribal Group)
Project Manager: Thomas Dirfard
Media placement: Website: Http://www.beetle.com - Internet - 20.09.2010

Describe the brief from the client
The Beetle web platform needed to be as unique as the the product itself.

Describe the challenges and key objectives
Therefore Beetle.com is set on an integrated HTML5 framework including a experimental web-socket connection and multiple device responsive design (iPhone and iPad) that staged the emotional campaign within a narrative scrolling experience.

Describe how you arrived at the final design
The integration of the campaign-site with the sales platform is extraordinary, too. The Volkswagen corporate website is seamlessly integrated into the storyline – the user never needs to leave the page to access eg. the configurator.

Give some indication of how successful the outcome was in the market
The CMS integration allows existing content to be edited as well as market specific content to be created eg. on beetle.de.