Volkswagen Design & Branding MUSICAL JUNGLE by DDB Mudra Group Mumbai

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MUSICAL JUNGLE

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Industry Cars
Media Design & Branding
Market India
Agency DDB Mudra Group Mumbai
Art Director Satyam Patel, Raylin Valles, Rajit Gupta
Copywriter Radhika Kapur
Illustrator Satyam Patel
Released December 2011

Credits & Description

Category: Illustration
Advertiser: VOLKSWAGEN
Product/Service: VOLKSWAGEN ATTENTION ASSIST SYSTEM
Agency: DDB MUDRA GROUP
Chief Creative Officer: Sonal Dabral (DDB Mudra)
Creative Director: Raylin Valles (DDB Mudra)
Creative Director: Radhika Kapur (DDB Mudra)
Copywriter: Radhika Kapur (DDB Mudra)
Art Director: Raylin Valles (DDB Mudra)
Art Director: Satyam Patel (DDB Mudra)
Art Director: Rajit Gupta (DDB Mudra)
Illustrator: Satyam Patel (DDB Mudra)
Media placement: Poster - Volkswagen Showrooms - 21 Dec 2011

Describe the brief from the client
To promote the Attention Assist System especially designed by VW to keep drivers alert at all times.

Describe the challenges and key objectives
to make people aware of this feature in volkswagen cars.

Describe how you arrived at the final design
Every dream theme is a mixture of two elements because dreams almost always bring together disconnected images.

The characters are fantastical creatures belonging to an unreal world. Like the themes, they too are a mixture of two elements.

We’ve saturated the colours to the maximum and used gradients to make the images more surreal. The colours are dreamily translucent and include bursts of lights.

Everything surrounding the dream minimalistic, so as to bring out the vibrant craziness of the dream. The black of the background doesn’t just connote the night but also serves to bring the dream into sharp focus.

Give some indication of how successful the outcome was in the market
63% more enquiries at VW showrooms across Indian cities. 47% more test drives. 15% more VW cars sold.