Volkswagen Design & Branding PASSAGE OF TIME by Evil Love

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PASSAGE OF TIME

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Industry Repair parts
Media Design & Branding
Market Spain
Agency Evil Love
Executive Creative Director Quim Fonoll
Illustrator Gregori Saavedra
Released January 2012

Credits & Description

Category: Calendars
Advertiser: VOLKSWAGEN
Product/Service: ORIGINAL REPLACEMENTS
Agency: EVIL LOVE
Illustrator: Gregori Saavedra (Freelance)
Executive Creative Director: Quim Fonoll (Evil Love)
Media placement: calendar - retaires and repair shops - 01/01/2012-12/31/2012

Describe the brief from the client
Every year, the Volkswagen-Audi Spain Group, send wall and table calendars to all of their retailers and their customers (repair shops). They have to remind them: the best choice is always use original parts.

Describe the challenges and key objectives
Tons of calendars are sent from all brands to their clients. We needed to do something different. No nude girls, no pictures of shining cars... retain originality, always!

Describe how you arrived at the final design
Through the idea we must create something better than the typical calendar, we created a piece that was much more: a work of art. Something that you'd love to hang in the wall of your office.

Give some indication of how successful the outcome was in the market
A calendar is a time-map of a journey. Each season is a part. The idea was to represent the way you travel with your car for a year, looking through the window. With a glance you can see different landscapes and seasons to enjoy. In each of these seasons, there are spare parts you must replace. This is black and white landscape map where the main cities, the Volkwagen-Audi Group parts, are coloured.