RECYCLE BIN by Ogilvy Cape Town for Volkswagen

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RECYCLE BIN

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Industry Cars, Environmental & Animal Issues
Media Design & Branding
Market South Africa
Agency Ogilvy Cape Town
Executive Creative Director Christopher Gotz
Designer Sanjiv Mistry, Prabashan Gopalakrishnan Pather
Released December 2009

Credits & Description

Category: Miscellaneous
Advertiser: VOLKSWAGEN CORPORATE
Product/Service: RECYCLING INITIATIVE
Agency: OGILVY CAPE TOWN
Date of First Appearance: Dec 20 2009 12:00AM
Entrant Company: OGILVY CAPE TOWN, SOUTH AFRICA
Executive Creative Director: Christopher Gotz (Ogilvy Cape Town)
Copywriter: Sanjiv Mistry (Ogilvy Cape Town)
Copywriter: Prabashan Gopalakrishnan Pather (Ogilvy Cape Town)
Art Director: Prabashan Gopalakrishnan Pather (Ogilvy Cape Town)
Art Director: Sanjiv Mistry (Ogilvy Cape Town)
Designer: Prabashan Gopalakrishnan Pather (Ogilvy Cape Town)
Designer: Sanjiv Mistry (Ogilvy Cape Town)
Production Manager: Thabied Hendricks (Ogilvy Cape Town)
Business Director: Greg Tebbutt (Ogilvy Cape Town)
Account Manager: Andrew Watson (Ogilvy Cape Town)
Media placement: Recycle Bin - VW Head Office And Dealerships Nationwide - December 2009

Describe the challenges and key objectives
Our objective was to create a piece that would engage its audience with the topic of recycling, yet do so within the limited budget available.

Describe the brief from the client
Volkswagen has a commitment to become a greener company, which is reflected in many of their recent innovations. In line with that eco-conscious philosophy, they wanted to encourage their staff to recycle more paper. They briefed us to design a simple, branded recycle bin, to be placed in their head office and in Volkswagen dealerships nationwide.

Describe how you arrived at the final design
Our idea came from the realisation that even recycling bins are made of paper and hence can be recycled. Our design looks like one recycling bin recycling another, yet is constructed from just a single sheet of cardboard, using no adhesive and less paper by volume than a standard-sized bin. Like a usable poster, it serves as a constant reminder to VW employees to look out for items that can be recycled, because they might be right in front of your eyes.

Give some indication of how successful the outcome was in the market
n/a - the market here is an internal one, and hence matters like sales figures are not applicable. However, the unusual design has caught people's attention and more Volkswagen employees are recycling than ever before.