BEFORE AND AFTER SERVICE by DDB Berlin for Volkswagen

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BEFORE AND AFTER SERVICE

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Industry Cars, Automotive products, services and accessories
Media Design & Branding
Market Germany
Agency DDB Berlin
Executive Creative Director Stefan Schulte
Copywriter Andres Blumenthal
Released November 2009

Credits & Description

Category: Calendars
Advertiser: VOLKSWAGEN
Product/Service: VOLKSWAGEN SERVICE
Agency: DDB GERMANY BERLIN
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: DDB GERMANY BERLIN, GERMANY
Chief Creative Officer: Amir Kassaei (DDB Germany, Berlin)
Executive Creative Director: Stefan Schulte (DDB Germany, Berlin)
Creative Direction: Till Eckel (DDB Germany, Berlin)
Creative Direction: Johannes Hicks (DDB Germany, Berlin)
Art Direction: Marc Isken (DDB Germany, Berlin)
Copywriter: Andres Blumenthal (DDB Germany, Berlin)
Graphic: Katharina Matthes (DDB Germany, Berlin)
Graphic: Jens Lausenmeyer (DDB Germany, Berlin)
Account Manager: Silke Lagodny (DDB Germany, Berlin)
Media placement: Calendar - Volkswagen Dealer And Garage - 01.12.2009

Describe the challenges and key objectives
The Challenge was finding a way to unite all the services as well as seasonal offers in a quick and easy way.

Describe the brief from the client
To develop a promotional tool that shows the whole range of services Volkswagen is offering.

Describe how you arrived at the final design
We made clear how big the difference is before and after visting a Volkswagen Service station. And translated it into a very reduced but powerful graphic way. Easy to understand but in the typical Volkswagen way.

Give some indication of how successful the outcome was in the market
The calendars became a huge success with clients on the one hand and - of course - Volkswagen fans on the other. Sales and visits at the Volkswagen Service stations increased by 15 %.