Volkswagen Design & Branding CORNERING LIGHTS by DDB Mudra Group Mumbai

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CORNERING LIGHTS

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Industry Cars, SUV & Four Wheel Drive
Media Design & Branding
Market India
Agency DDB Mudra Group Mumbai
Executive Creative Director Nirmal Pulickal
Copywriter Raylin Valles
Designer Rajit Gupta
Released December 2010

Credits & Description

Category: Posters
Advertiser: VOLKSWAGEN
Product/Service: VW TOUAREG
Agency: MUDRA COMMUNICATIONS
Date of First Appearance: Dec 30 2010
Entrant Company: MUDRA COMMUNICATIONS, Mumbai, INDIA
Chief Creative Officer: Bobby Pawar (Mudra Communications)
Executive Creative Director: Nirmal Pulickal (Mudra Communications)
Creative Director: Raylin Valles (Mudra Communications)
Art Director: Raylin Valles (Mudra Communications)
Art Director: Rajit Gupta (Mudra Communications)
Designer: Raylin Valles (Mudra Communications)
Designer: Rajit Gupta (Mudra Communications)
Copywriter: Raylin Valles (Mudra Communications)
Media placement: Poster - VW Showrooms And Car Dealers - 30th December 2010

Describe the brief from the client
To let consumers know that the VW Touareg comes standard with cornering lights.

Describe the challenges and key objectives
To demonstrate the benefits of cornering lights, we went with a monochromatic vector of a sharp bends and used a luminous colour (matched to the headlamps of the car) to highlight danger lurking round the bend before it’s too late.

Describe how you arrived at the final design
To demonstrate the benefits of cornering lights, we went with a monochromatic vector of a sharp bends and used a luminous colour (matched to the headlamps of the car) to highlight danger lurking round the bend before it’s too late.

Give some indication of how successful the outcome was in the market
As the VW call center and VW sales enquiries data shows, this activity resulted in a 35% increase in Touareg test drive requests and VW even began night test drives to show off this feature.