Volkswagen Design & Branding VOLKSWAGEN CLASSIC CALENDAR by Grabarz & Partner Hamburg

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Industry Cars
Media Design & Branding
Market Germany
Agency Grabarz & Partner Hamburg
Creative Director Ralf Nolting, Ralf Heuel, Sven Rumpf
Art Director Roman-Geoffrey Lukowski
Copywriter Mareike Woischke, Jens Schlotiski
Photographer Emir Haveric C
Account Supervisor Anna Christiane Roth
Released January 2012


Eurobest 2012
Design Calendars Bronze

Credits & Description

Category: Design Photography
Advertiser: VOLKSWAGEN
Executive Creative Director: Ralf Heuel (Grabarz & Partner)
Creative Director: Ralf Nolting (Grabarz & Partner)
Creative Director: Sven Rumpf (Grabarz & Partner)
Art Director: Roman-Geoffrey Lukowski (Grabarz & Partner)
Copywriter: Mareike Woischke/Jens Schlotiski (Grabarz & Partner)
Graphic Artist: Eva Strassburger (Grabarz & Partner)
Photographer: Emir Haveric
Advertisers Supervisor: Matthias Becker (Volkswagen)
Account Supervisor: Anna Christiane Roth (Grabarz & Partner)
Media placement: Calendar - Onlineshop, Give Away For Clients - 1.01.2012
Describe the brief from the client
Volkswagen Classic takes care of the maintenance and preservation of old Volkswagen cars. We were asked to develop a calendar for vintage car lovers.
Describe the challenges and key objectives
Fascinate people with vintage Volkswagen cars, and communicate how passionate Volkswagen Classic cares for them.
Describe how you arrived at the final design
The idea of the Calendar 2012 points out, what makes particularly these cars so worth keeping: their design, their unique distinctive lines and shapes. However, the design is visually only hinted at, the car in its fullest can solely be palpated – via a large-scale and deep embossing. Similar to the tender touch on the carriage of a vintage car lover, the observer will run his hands over the pages of the calendar. Month after month, the calendar will thereby become a haptic and – characteristical for a classical Volkswagen – sensual experience.