Volkswagen Design & Branding VOLKSWAGEN CLASSIC CALENDAR 2011 by Grabarz & Partner Hamburg

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Industry Cars
Media Design & Branding
Market Germany
Agency Grabarz & Partner Hamburg
Creative Director Sven Rumpf
Art Director Ralf Nolting, Ralf Heuel
Copywriter Christian Stamp
Photographer Tom Mennemann
Account Supervisor Reinhard Patzschke, Angela Jaeger
Released January 2011

Credits & Description

Category: Calendars
Advertiser: VOLKSWAGEN
Date of First Appearance: Jan 1 2011
Entrant Company: GRABARZ & PARTNER, Hamburg, GERMANY
Executive Creative Director: Ralf Heuel (Grabarz & Partner)
Creative Director: Ralf Nolting/Sven Rumpf (Grabarz & Partner)
Art Director: Ralf Nolting (Grabarz & Partner)
Copywriter: Christian Stamp (Grabarz & Partner)
Account Supervisor: Reinhard Patzschke/Angela Jaeger (Grabarz & Partner)
Advertisers Supervisor: Matthias Becker (Volkswagen AG)
Graphic Artist: Nicole Popp (Grabarz & Partner)
Art Buying: Ellen Kleinboelting (Grabarz & Partner)
Photographer: Tom Mennemann
Media placement: Calendar - 1000 - 1.01.2011

Describe the brief from the client
Our brief was to develop a calendar to increase the awareness of the brands Volkswagen Classic and Volkswagen Classic Parts, and to communicate their aims – the care and preservation of old Volkswagen vehicles.

Describe the challenges and key objectives
The calendar concept had to be as distinctive as possible to increase awareness of both brands. It also had to remind people that old cars are not only beautiful, but that they also require a lot of passionate care and attention.

Describe how you arrived at the final design
To generate as much awareness as possible amongst many other calendars, we chose an obvious characteristic of old cars: the unique paints and their colours. And to ensure that both the cars and our client came out shining, the way the calendar was made ensured that users literally had to take good care of it – with brand-new paintwork every month.