W&CIE: BRAND ADDICTED AGENCY by W&Cie for W&CIE

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W&CIE: BRAND ADDICTED AGENCY

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market France
Agency W&Cie
Creative Director Paul Groves, Gilles Deleris
Released June 2011

Awards

Cannes Lions 2011
Design Lions Self Promotion Silver

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Self Promotion
Advertiser/Client: W&CIE
Product/Service: DESIGN & COMMUNICATION AGENCY
Entrant Company: W&CIE Paris, FRANCE
Design/Advertising Agency: W&CIE Paris, FRANCE

Creative Director: Gilles Deleris (W&CIE)
Creative Director: Paul Groves (W&CIE)
Graphic Designer: Jules Trifard (W&CIE)

Brief Explanation:
The various areas and the walls, screens and stationery are used to create visual surprises and to emphasise, with a touch of humour, how much our people are dedicated to the brands they work for.
Describe the brief from the client:
W&Cie is an advertising and design agency based in Paris.
The identity and signage of its new offices are a tribute to the big brands all around us — with a twist.
Description of how you arrived at the final design:
Our “Brandeleiev” table is displayed as a double-height mural. It's an interpretation of Mendeleev’s periodic table. Instead of the letters of chemical elements, it features elements of major international brands.
Like a never-ending story, a frieze of brands lines the walls of the glazed offices
The logo of Bauhaus, “the brand of brands”, hangs at double height mounted on the building’s ceiling.
New brand couples serve as signs for the men’s and ladies’ toilets.
Near the entrance is a carefully framed and labelled “entomological” display. The collection of international brand specimens is a quirky tribute to the power of symbols
Indication of how successful the outcome was in the market:
NC