W&CIE Design & Branding BRAND ADDICTED NOTEBOOK by W&Cie

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BRAND ADDICTED NOTEBOOK

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market France
Agency W&Cie
Creative Director Paul Groves, Gilles Deleris
Released April 2011

Credits & Description

Category: Publications & Business Communications
Advertiser: W&CIE
Product/Service: DESIGN & COMMUNICATION AGENCY
Agency: W&CIE
Date of First Appearance: Apr 20 2011
Entrant Company: W&CIE, Paris, FRANCE
Creative Director: Gilles Deleris (W&CIE)
Creative Director: Paul Groves (W&CIE)
Graphic Designer: Jules Trifard (W&CIE)
Media placement: Print - Internal Document - 20 April 2011

Describe the brief from the client
W is a design and advertising agency entirely devoted to brands.
To mark a change in its visual identity, the agency has published a notebook around the theme of major brands whose logo is a “W”.

Describe the challenges and key objectives
Create an "object" more than a notebook, representing the creativity of the agency and featuring all brands starting with the letter W, a nod to the W & CIE agency

Describe how you arrived at the final design
The notebook is a gift for visitors, and its pages adapt the regular forms of the lines to be in tune with the nature of the brands represented, and give a hint of what their activity is. It's an off-beat, light-hearted way of paying respect to some of the key signs in our visual environment.