Walt Disney Design & Branding ALICE IN WUNDERLAND MSN TAKEOVER BANNER by Werbewelt

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Industry Records & Cinema Production
Media Design & Branding
Market Germany
Agency Werbewelt
Released March 2010

Credits & Description

Category: Digital Design – Websites & Online Advertising
Product/Service: MOVIE
Date of First Appearance: Mar 3 2010 12:00AM
Entrant Company: WERBEWELT, Stuttgart, GERMANY
Entry URL: http://www.werbewelt.de/canneslions/index.html
Chief Executive Officer: Alex Müller (Werbewelt)
Account Director: Regina Oelschläger (Werbewelt)
Design / Junior Art Director: Lutz Fischer (Werbewelt)
Design / Junior Art Director: Kathrin Köhler (Werbewelt)
Flash / Trainee Flash Developer: Nina Wohlmann (Werbewelt)
Flash / Flash Developer: Frank Fuhrmann (Werbewelt)
Trainee Project Management: Lisa Scheftschik (Werbewelt)
Media placement: MSN Takeover Banner - MSN.com - 03.03.2010

Describe the challenges and key objectives
Some of the challenges were to visualise and to imitate the 3D technique of the movie, and to create new elements in the typical look of 'Alice in Wonderland'. Another issue was to design an arrangement of background and banners, that looks good before the user interacts and that becomes a complete picture after expanding.

Describe the brief from the client
The intention of the Alice in Wonderland takeover was to introduce the stunning look of the movie and to visualise the 3D technique. We had to create an interactive banner, that animates the user to explore the world of 'Alice in Wonderland'.

Describe how you arrived at the final design
We created a pop-up-book look, in which the characters and the other elements fold up and seem to stand on different stages. Accordingly to the books, the user is able to change the view by pulling the navigation elements. By giving the user the opportunity to switch between the trailers and the download section, we get a higher attention to the advertising and the movie.

Give some indication of how successful the outcome was in the market
First at all the takeover were part of an wide-ranging online campaign. At the moment the only successful outcome we have is: We booked 4.200.000 Ad Impressions and delivered 4.493.243 Ad Impressions.