BALLOON TANK by Happiness Brussels for War Child

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BALLOON TANK

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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market Belgium
Agency Happiness Brussels
Copywriter Philipp Vandenberghe
Designer Hans Hemmert
Producer Bart Vande Maele
Released March 2012

Credits & Description

Category: Exhibitions & Live Events
Advertiser: WAR CHILD NEDERLAND
Product/Service: WAR CHILD
Agency: HAPPINESS BRUSSELS
Chief Executive Officer: Karen Corrigan (Happiness Brussels)
Creative Management: Peter Ampe (Happiness Brussels)
Creatieve Management: Isabel Peeters (Happiness Brussels)
Concept Providers: Patrick Glorieux (Happiness Brussels)
Concept Providers: Koen Van De Wouw (Happiness Brussels)
Film Director: Bob Jeusette (Happiness Brussels)
Producer: Bart Vande Maele (Happiness Brussels)
Copywriter: Philipp Vandenberghe (Happiness Brussels)
Sculpture Builder: Harold Kukken (Balloon XL)
Designer: Hans Hemmert (Hans Hemmert)
Media placement: Live Event/ Installation - 's-Hertogenbosch - 11/03/2012
Media placement: Promo Video - Vimeo - 30/03/2012

Describe the brief from the client
For the annual fundraising event of War Child, we had to remind people of the importance of War Child’s cause: giving kids from war zones back their childhood.

Describe the challenges and key objectives
With every NGO asking for money, people need extra motivation to donate. The objective was to make War Child ‘top of heart’ with the public.

Describe how you arrived at the final design
By cooperating with German artist Hans Hemmert and a balloon expert Harold Kukken, we made a tank out of 7000+ colourful balloons.

Give some indication of how successful the outcome was in the market
- International coverage by press, radio, TV and numerous leading blogs
- Almost 30,000 people visited the tank on the market place of Den Bosch
- The tank was seen more than 350,000 views online
- It helped to raise €125,115 during the event day
- All with €0 media budget