2010 WARRIOR CATALOG by Team Detroit for WARRIOR

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Industry Sportswear, Athletic Footwear & Accessories, Business equipment & services, Corporate Image
Media Design & Branding
Market United States
Agency Team Detroit
Illustrator Lauren French, Jacob Woodworth
Released May 2009

Credits & Description

Category: Publications
Advertiser: WARRIOR
Product/Service: SPORTING GOODS
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: TEAM DETROIT, USA
Chief Creative Officer: Toby Barlow (Team Detroit)
Senior Art Director: Brian Gorman (Team Detroit)
Senior Copywriter: Joe Fago (Team Detroit)
Senior Vice President, Design Director: Michele Silvestri (Team Detroit - The Park)
Associate Design Director: Steffan Duerr (Team Detroit - The Park)
Senior Designer, Illustrator: Ruben Ramen (Team Detroit - The Park)
Designer, Illustrator, Production Artist: Mark Yost (Team Detroit - The Park)
Illustrator: Lauren French (Team Detroit - The Park)
Illustrator: Jacob Woodworth (Team Detroit - The Park)
Project Manager: Michael Ward (Team Detroit - The Park)
Media placement: Catalog - One-On-One (Distribution From Warrior Sales Team To Retail Partners) - 27/5/2009 To Present

Describe the challenges and key objectives
Agency needed to develop an easy to use, yet engaging catalog that could be used by sales people to sell in new products.

Describe the brief from the client
Agency to develop 2010 spring catalog for retail use.

Describe how you arrived at the final design
Warrior’s presence in the Lacrosse world is unique; the brand not only leads the market but also packs an out-of-the-ordinary culture and youthful lifestyle of winning and fearless domination within the sport. The design deliberately makes use of seemingly chaotic but carefully assembled layers of hand-crafted illustrations, textures, and colors that represent these attitudes and the high energy aspect of the game, along with a disciplined arrangement of the crucial information for easy reading.

Give some indication of how successful the outcome was in the market
With the inclusion of augmented reality, the catalog was received very well by retailers, helping Warrior reach their initial sell in goal.