WATERMARK STATIONARY by TBWA\Wien Vienna for DWD DRUCK WERNER DERRANT

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WATERMARK STATIONARY

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Industry Stationery
Media Design & Branding
Market Austria
Agency TBWA\Wien Vienna
Creative Director Mag. Bernhard Grafl, Mag. Gerda Reichl - Schebesta, Gerd Turetschek
Designer Andy Schwitter
Released October 2009

Credits & Description

Category: Stationery
Advertiser: DWD DRUCK WERNER DERRANT
Product/Service: WATERMARK STATIONARY
Agency: TBWA\WIEN
Date of First Appearance: Oct 28 2009 12:00AM
Entrant Company: TBWA\WIEN, AUSTRIA
Creative Director: Mag. Gerda Reichl-Schebesta (TBWA\Wien Werbeagentur Gmbh)
Creative Director: Mag. Bernhard Grafl (TBWA\Wien Werbeagentur Gmbh)
Creative Director: Gerd Turetschek (TBWA\Wien Werbeagentur Gmbh)
Art Director/Concept: Maik Wollrab (TBWA\Wien Werbeagentur Gmbh)
Copywriter/Concept: Helmut Winkler (TBWA\Wien Werbeagentur Gmbh)
Designer: Andy Schwitter (TBWA\Wien Werbeagentur Gmbh)
Final Artwork: Wolfgang Brandstätter (TBWA\Wien Werbeagentur Gmbh)
Account Director: Carmen Koell (TBWA\Wien Werbeagentur Gmbh)
Account Manager: Clemens Krautzer (TBWA\Wien Werbeagentur Gmbh)

Describe the challenges and key objectives
Normally all printed information on stationery should be visible at first sight. But for the watermark producer Werner Derrant, the second sight is more important.

Describe the brief from the client
Develop the stationary of Werner Derrant, a German print producer of watermarks.

Describe how you arrived at the final design
All the information on their business cards, compliment cards and letterheads were printed as watermarks – the speciality of Werner Derrant – and become visible by simply holding them up to the light.

Give some indication of how successful the outcome was in the market
The agency got the feedback, that partners, clients and friends of Werner Derrant were quite surprised and excited – he now gets new clients by word-of-mouth advertising, because the stationary is a special topic of conversation.