WAXING CALENDAR by Jung Von Matt/Alster Hamburg for Waxhouse Betriebs

WAXING CALENDAR

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Industry Beauty Salons & Cosmetic Services
Media Design & Branding
Market Germany
Agency Jung Von Matt/Alster Hamburg
Executive Creative Director Wolf Heumann
Creative Director Andreas Ottensmeier, Peter Kirchhoff
Copywriter Michael Okun
Photographer Manuel Pandalis
Account Supervisor Birte Helmert
Released January 2011

Credits & Description

Category: Calendars
Advertiser: WAXHOUSE BETRIEBS
Product/Service: WAXING STUDIO
Agency: JUNG von MATT
Date of First Appearance: Jan 10 2011
Entrant Company: JUNG von MATT, Hamburg, GERMANY
Executive Creative Director: Wolf Heumann (Jung von Matt AG)
Creative Director: Peter Kirchhoff (Jung von Matt AG)
Creative Director: Andreas Ottensmeier (Jung von Matt AG)
Art Direction: Sebastien Stabenau (Jung von Matt AG)
Graphic design: Gereon Stratmann (Jung von Matt AG)
Copywriter: Michael Okun (Jung von Matt AG)
Photographer: Manuel Pandalis
Art Buying: Karen Blome (Jung von Matt AG)
Agency Producer: Philipp Wenhold (Jung von Matt AG)
Account Supervisor: Birte Helmert (Jung von Matt AG)
Account Manager: Sina Rollfing (Jung von Matt AG)
Media placement: Calendar - Waxhouse Stores - 10.01.2011

Describe the brief from the client
This is a calendar designed to remind Waxhouse’s clients and business partners on a daily basis of the company’s mission of providing gentle and highly professional hair removal services.

Describe the challenges and key objectives
It was essential that the calendar should be highly creative without sacrificing anything in terms of user-friendliness.

Describe how you arrived at the final design
It represents the first tear-off calendar which not only allows users to mark the passing of days, but also the loss of unwanted body hair.

Give some indication of how successful the outcome was in the market
The calendar proved to be a big hit, especially with Waxhouse’s business associates. Within just a few days, the entire print run had already been exhausted.