We Are Water Foundation Design & Branding WE ARE WATER FOUNDATION by Tiempo BBDO

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Design & Branding
Market Spain
Agency Tiempo BBDO
Creative Director Jordi Comas
Released November 2012

Credits & Description

Category: Charities & Not For Profit
Strategy/Communication Executive Manager: Bibiana Del Alcázar (Tiempo BBDO)
Strategy/Communication Supervisor: Rosa B. Roy (Tiempo BBDO)
Creative Director: Jordi Comas (Tiempo BBDO)
Chief Creative Officer: Siscu Molina (Tiempo BBDO)
Strategy/Communication Executive: Blanca Baños (Tiempo BBDO)

The name chosen was We Are Water and development of the logo came from the graphic elements of the Roca logo. In addition to the development of the website, to implement the 360˚ strategy and make the brand more visible and recognisable, combining different initiatives. So, we developed We Eat Water, an app for smartphones. A documentary film festival about social issues related to water. We also sponsored a sail boat in the Barcelona World Race. Bottles of water were created to support the initiative. The Foundation actively participated in World Water Day as well as in many other similar events.

Client Brief Or Objective
Following their sustainability policy, Roca decided to create a Foundation that could canalize all their social projects and actions linked to water.

In only one year we have managed to create a unique and recognisable visual identity for the Foundation in media as disperse as web content, events, mobile apps, gadgets, projects with NGOs and exhibitions.

Brief Explanation
Create the naming and logo for the Foundation and develop the entire 360˚ identity for the brand and its international initiatives.