WOW.FIRSTINTERACTIVEBRANDING.COM by Boroda Project for Wearewowagency

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WOW.FIRSTINTERACTIVEBRANDING.COM

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Russia
Agency Boroda Project
Creative Director Eliseev Denis, Ponomarev Maxim, Arina Avdeeva
Copywriter Eliseev Denis, Ponomarev Maxim
Released March 2011

Credits & Description

Category: Consumer Services
Advertiser: WEAREWOWAGENCY
Product/Service: DIGITAL AGENCY
Agency: BORODA PROJECT
Date of First Appearance: Mar 14 2011
Entrant Company: BORODA PROJECT, Moscow, RUSSIA
Entry URL: http://wow.firstinteractivebranding.com/
art-director / creative director: Avdeeva Arina (Boroda project)
art-director / creative director: Zavatsky Aleksandr (Boroda project)
copywriter / creative director: Ponomarev Maxim (Boroda project)
copywriter / creative director: Eliseev Denis (Boroda project)
manager: Polina Kanis (Boroda project)
CEO: Lazarev Denis (Boroda project)
CEO: Nick Glukhikh (Wearewowagency)
manager: Chepko Tatiana (Wearewowagency)
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Media placement: Web, Direct Mailing, Visit Cards, - Web, Direct Mails, - 1 March 2011

Describe the brief from the client
Make a new identity & brand position for the small digital production house Sky-It from Syberia. The new positioning should show to the new & old clients of company that Sky-It not only production, but creative and strategy agency specialized in digital media.

Describe the challenges and key objectives
The biggest challenge was to make an idea that will totally recover everything that clients know about Sky-It before. So we need to input Sky-It in the category of digital agencies as it always was there. And the best result should be if Sky-It after rebranding will get some business accounts with creative & strategy task's, not with production project's.

Describe how you arrived at the final design
We used the simple exclamation WOW as the basis for
rebranding. WOW is the reaction to all the work that company does so it became the name and also has been integrated in all the elements of identity.

Even more - we created real links that started with
wow instead of www and we advertised them in various
media. And for sure these wow-links lead you to the wow content.

Give some indication of how successful the outcome was in the market
WOW (Sky-It) get some new client's and creative projects not only from the local market, but from Moscow, which is hard for small company based in Syberia. Also the rebranding had hot discussion among competitors of WOW on the most popular blogs and web-sites of the digital market.