WEIDENFELD & NICOLSON - 10 CLASSIC BOOKS RANGE by Fallon London for Orion Publishing

Adsarchive » Design & Branding » Orion Publishing » WEIDENFELD & NICOLSON - 10 CLASSIC BOOKS RANGE

WEIDENFELD & NICOLSON - 10 CLASSIC BOOKS RANGE

Pin to Collection
Add a note
Industry Books
Media Design & Branding
Market United Kingdom
Agency Fallon London
Creative Director Mark Elwood, Lucie Stericker
Art Director Natasha Webber
Designer Monica Pirovana
Released September 2009

Credits & Description

Category: Books
Advertiser: ORION PUBLISHING
Product/Service: WEIDENFELD & NICOLSON CLASSICS
Agency: FALLON LONDON
Date of First Appearance: Sep 1 2009 12:00AM
Entrant Company: FALLON LONDON, UNITED KINGDOM
Creative Director: Mark Elwood (Fallon)
Designer: Monica Pirovana (Fallon)
Creative Producer: Lisa Green (Fallon)
Art Buyer: Sarah Kavanagh (Fallon)
Project Manager: Rob Punchard (Fallon)
Creative Director: Lucie Stericker (Orion Publishing Group)
Art Director: Natasha Webber (Orion Publishing Group)
Media placement: Book 1. The World According To Garp - Book Shops - 1st Sept 2009
Media placement: Book 2. The Siege Of Krishnapur - Book Shops - 1st Sept 2009
Media placement: Book 3. Lolita - Book Shops - 1st Sept 2009
Media placement: Book 4. One Day In The Life Of Ivan Denisovich - Book Shops - 1st Sept 2009
Media placement: Book 5. The Shadow Of The Wine - Book Shops - 1st Sept 2009
Media placement: Book 6. A Suitable Boy - Book Shops - 1st Sept 2009
Media placement: Book 7. The Colour Purple - Book Shops - 1st Sept 2009
Media placement: Book 8. Sophies World - Book Shops - 1st Sept 2009
Media placement: Book 9. The Reader - Book Shops - 1st Sept 2009

Describe the challenges and key objectives
To raise the profile of W&N as a publisher with a set of books that stands out both from their catalogue and in the marketplace as a whole. The biggest challenge in delivering this was to balance the classic nature of the titles with a design solution that is new and unique. Also, to make a collection that feels like a family yet have the capability to reflect the diverse titles appropriately.

Describe the brief from the client
To design a beautiful, engaging and collectable set of limited edition book covers for a range of classic titles to celebrate Weidenfeld & Nicolson’s 60th Anniversary.

Describe how you arrived at the final design
By using silhouettes die-cut out of raw board, a window is formed onto bespoke vibrant illustrated end-papers. We created an innovative collection of hard back classics that appeals to the curious. The unusual front cover die-cut leads the observer into the book, with the bespoke illustration providing a glimpse of the story inside. Each front and back cover is distinctive and appropriate to the title but also visually consistent as part of the collection. The serif typography gives a timeless classic feel, balancing the cover treatment perfectly.

Give some indication of how successful the outcome was in the market
"Weidenfeld & Nicolson is a traditional brand with a modern twist and this is a really fresh look to say that the list is going forward. Fallon completely understood that" -Lucie Stericker, Group Creative Director, Orion (W&N parent company) thebookseller.com, 24th April 09 "We wanted to do something that looked beautiful and striking, and to be linked to Fallon is incredibly prestigious" -Kirsty Dunseath, Publishing Director, Weidenfeld & Nicolson thebookseller.com, 24th April 09