THE WOOD EDITION by Ogilvy & Mather Vienna for Weingut Andreas Tscheppe

THE WOOD EDITION

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Industry Wine & Champagne
Media Design & Branding
Market Austria
Agency Ogilvy & Mather Vienna
Executive Creative Director Gerd Schulte-Doeinghaus
Art Director Renate Stoica
Copywriter Sarah Krobath
Released November 2010

Credits & Description

Category: i. Own Label and Private Label brands
Advertiser: WEINGUT BRANDL
Product/Service: WINERY
Agency: OGILVY & MATHER VIENNA
Date of First Appearance: Nov 4 2010
Entrant Company: OGILVY & MATHER VIENNA, AUSTRIA
Executive Creative Director: Gerd Schulte-Doeinghaus (Ogilvy and Mather Vienna)
Art Director: Renate Stoica (Ogilvy and Mather Vienna)
Graphic Designer: Natalia Satzinger (Ogilvy and Mather Vienna)
Junior Art Director: Heinz Ploder (Ogilvy and Mather Vienna)
Copywriter: Sarah Krobath (Ogilvy and Mather Vienna)
Media placement: Bottle - Shops - 04.11.2010

Describe the brief from the client
The Brandl Winery creates limited edition series of oak-aged wines. The series, created from 3 different wines of varying vintages – Blaufränkisch, Zweigelt and Stone Red – were to be given a unified design.

Describe the challenges and key objectives
How to show at a glance that the wine has been matured in wooden casks?

Describe how you arrived at the final design
The labels were created from veneers, which were cut from the original wooden wine casks. The typeface was engraved directly into the wood.

Give some indication of how successful the outcome was in the market
The bottles were highly desirable – and not only due to their content. Despite its relatively high price, the limited edition sold out within 5 months.